WHAT is Marketing and Network Marketing, aka MLM? What you can learn … Hi there! Sure, you don’t know me, but I have the feeling I KNOW YOU 🙂 Because you read this, so you’re curious and interested in this subject. I promise you, I’ll do my best to give you the most important and valuable information, as SIMPLE as I can; like A. Einstein sais : ” … “… If you cannot explain it SIMPLY, you don’t understand it well enough … ”
Maybe, you’ll say that I’m “old fashioned” …or maybe not … Anyway, I’ll tell you something: you will NOT achieve anything in the networking – online, or off line area – without being VERY well informed, or, at least, as well as you can – to can make the connections, to ” construct ” ( build ) the puzzle, piece by piece … And you can do this READING, A LOT!!!
For this article, I have in mind two (2) books: ” How to Win Friends and Influence People “, written by Dale Carnegie, and ” Three Exemplary Novels and a Prologue “, written by Miguel de Unamuno, in 1920 – << ( … ) a much-studied work with a famous prologue. The title deliberately, recalls the famous ” Novelas ejemplares ” of Miguel de Cervantes (… ) >> ( wikipedia.org )
To advertise your business speaking about ANOTHER business, brand, is the WORST way to do it.It is like, you would like to “conquer” a women ( in my case ) … speaking about another guy, saying ” I’m better than him! ” Maybe – almost SURELY – she will want to “try” first, the ” other ” guy 🙂
Is the first rule in publicity – think about: you NEVER saw an advertising TV spot or banner, let say for … ” Colgate ” , saying: << Hi, I’m ” Colgate ” and I’m better than ” BlendaMed “, because … >>
You have to advertise YOUR business, YOUR brand – of course, in the background, you have to know almost everything about your ” concurrence ” to know how to be ” better ” , but NEVER to COMPARE, because you’ll LOSE, at least 50% of costumers – they will be curious about the other company.